8 Easy Reasons Why All Tech Salespeople Should Be at the SaaStr Annual 2016

All Salespeople Should Be At the SaaStr Annual
Sales Development

3500+ SaaS CEOs, Execs, and VCs will gather to talk about all things scaling SaaS revenues at the SaaStr Annual this coming February 9-11th, at the Masonic Theatre in San Francisco. Last year, it was one of the highest quality audiences you’ll see at a conference anywhere. This year, we’re 8x-ing it.

Here’s why you need to be there

  1. It’s the biggest peer group of buyers you can possibly want in one location. Where else can you find other companies that are exactly like you? And since they’re like you, they’re more likely to buy from you. And they have the cash because…
  2. They’re all venture-backed and have capital to invest in things that will grow their businesses. They’re making their buying decisions for the first time for your product area. While it’s likely not the individual buyer’s first time (hired experienced execs), it is the company’s first time, so they know they need it and don’t have it yet. It’s up to you to educate, diagnose, and close the deal. These are the fastest growing companies in the world by headcount and revenues, and there aren’t any existing contracts standing in your way!
  3. Yes, I said Founders, CEOs, and Execs. It’s all decision-makers and budget-holders–the ones who dictate what the budgets are and tell their buyer/your prospect what to do.
  4. Deals get done, no matter how big you are or what sales experience you have. Last year, ChartMogul came from Berlin, just the CEO. They were venture-backed but only to the tune of $500k. They met their two biggest prospects to date at SaaStr and closed them shortly thereafter. They were small, and he was not a savvy sales rep, so imagine what you can do. They raised another round of funding not long after.
  1. Sure, you can meet new customers, but how about closing existing pipeline faster? Face-to-face time is the best way to move deals along that are stuck in the pipeline and need some greasing. Odds are that a lot of the companies you’re currently working with in SaaS will be at the SaaStr Annual.
  2. There will be plenty of mid-market software companies, but they won’t all be. Last year, we had execs from companies such as KLM, Bank of America, GE, Samsung, Amazon, KPMG, Apple, HP, IBM, Cisco, Goldman Sachs, and many more. Many of them came to learn about new opportunities in SaaS and shop for SaaS solutions that solve problems in their businesses. A large percentage of those execs are going to be from Sales and Marketing.
  3. But it’s not all just meet and chat. We have tons of strategic and tactical content strictly for Salespeople spread across all three days. On Tuesday it will be high-level strategy on the main stage for the Execs and Founders, and on Weds and Thurs, it’s tactical sales content for everyone in the breakout stage.
  4. Fun, period. We’ll have the booze flowing, legit food options, activities, after parties, dinners, and so much more. On top of that, you’ll get to meet all of the tech bloggers, influencers, and content producers you follow online. They’ll all be there.

Tickets are cheap for the value you’ll get and there’s almost no way you won’t make more than your money back on deals moved along, deals closed, and pipeline created.

Want to go? Here are a few ideas

  • Buy a team pack and use the tickets to the Annual as a prize for your sales reps. Give three of the tickets to your top performers of 2015, or the month of January. The top three reps get to go as a prize for hitting the highest numbers and the fourth is for your exec.
  • If you’re not from San Francisco, send sales execs and have them set up other meetings locally. Make a week out of it. There are some big companies and VCs set up out here that you can take advantage of meeting with while in town. Send the email to that hard-to-reach exec at company X telling them you’ll be in town, they should let you take them to lunch.
  • Check out opportunities to sponsor. If your deal size is large enough, it’s a no-brainer, especially if you’re not based in San Francisco. Then you need to have a presence.

Sales Hacker is a partner on the event, so I’m biased, but this is going to be highly valuable and I just can’t stress that enough. That’s why we partnered with them in the first place. The content will be incredible, and the networking opportunities are some of the best you can find anywhere. I’ll leave it at that.

Tickets go up in price each month, so buy now before they increase for January. Use promo code SALESHACKERVIP to get a special deal from us on GA tickets, but the team packs are by far the best deal. Again, prices climb each month and space is limited. We will sell out a few weeks before the event, so make it happen.

Hope to see you there, Sales Hackers,


Max Altschuler is currently the VP of Marketing at Outreach. He is as passionate about the sales profession as they come. He created the premier B2B Sales media company for all things sales innovation, Sales Hacker, and ramped them up to over 150,000 monthly visitors before joining Outreach through acquisition. At Outreach, he leads all things marketing, along with the continued evolution of the Sales Hacker community. Max is a highly regarded sales thought-leader published by Forbes, Time, Inc, Harvard Business Review, and Quora. He wrote the book on modern sales called Hacking Sales: The Playbook For Building A High Velocity Sales Machine, which was published by Wiley.